Snoop Dogg reportedly earns millions from Olympic Paris

Rapper Snoop Dogg, known for his numerous appearances at Olympic events, is reportedly receiving an astonishing fee for his role at the Olympics Paris 2024.

Since the opening of the Summer Olympics on July 26, Snoop Dogg has been attending various sports events and sharing his experiences on Instagram. He is working with National Broadcasting Company of the US (NBC), which secured the broadcasting rights for the Games through 2032 for a substantial $7.75 billion in 2014. Snoop Dogg provides humorous commentary alongside NBC commentator Mike Tirico and was honored to carry the Olympic flame through Paris.

Social media praise and record earnings

Snoop Dogg’s outfits and appearances have resonated well with social media users, with many calling him “the true mascot of the Olympics” and expressing their admiration on the platform X.

Recent reports suggest that the 52-year-old rapper could earn up to $15 million (approximately €13.7 million) from NBC for his role as an Olympic fan. Henry McNamara, a prominent young entrepreneur, revealed on X that a senior NBC official disclosed Snoop Dogg’s daily fee of $500,000 (about €450,000), in addition to his base salary. Over the 16-day span of the Olympics, this could amount to around $8 million (about €7.9 million).

An NBC employee confirmed to the newspaper “Bild” that Snoop Dogg’s total earnings could reach up to $15 million due to a TV ratings bonus included in his contract. According to the “Bild” report, NBC has seen a 79 percent increase in TV ratings in the U.S. compared to the Tokyo Games, with an average viewership of 34 million.

Snoop Dogg, born Calvin Cordozar Broadus Jr. on October 20, 1971, in Long Beach, California, was introduced to the music industry by rapper and producer Dr. Dre in his early 20s. His major hits include “Drop It Like It’s Hot” and “Sexual Eruption.”