German discount retailer Aldi plans to significantly expand its workforce in the United States. The company aims to hire 13,000 new employees for its stores and warehouses, offering above-average conditions to attract talent.
Ambitious recruitment campaign
As the holiday season approaches in the US, Aldi is launching an ambitious recruitment drive. This move goes against the current trend in the US retail sector, which saw a loss of over 11,000 jobs in August, according to preliminary data from the US Bureau of Statistics. Aldi is offering competitive wages ranging from $18 to $23 per hour, depending on the position, which is higher than the US retail median of around $16 per hour.
In addition to attractive wages, Aldi is promoting benefits such as paid family and medical leave, health insurance, and opportunities for career advancement. These benefits are particularly noteworthy in the US, where, according to the Center for American Progress, only one in four private sector employees has access to paid parental leave. Atty McGrath, President of Aldi’s US division, states, “Our ability to attract and retain talent has always been key to our success.”
Aldi’s growth strategy
Aldi’s recruitment drive is part of its broader growth strategy in the US market. Since its launch in Iowa City in 1976, Aldi Süd has expanded its network to approximately 2,350 stores across the country. The company’s growth has accelerated significantly in recent years, with about 100 new supermarkets opening annually. In 2023, Aldi was the fastest-growing retail chain in the United States, according to an analysis by consulting firm JLL. The company’s US revenue is now believed to exceed that of its German home market.
Looking ahead, Aldi plans to open around 800 additional stores by 2028, investing approximately $9 billion in this expansion. US CEO Jason Hart stated in March, “Our growth is driven by our customers. They want more Aldi stores in their neighborhoods nationwide.” This ambitious growth plan, however, hinges on Aldi’s ability to find sufficient personnel to staff its expanding network of stores.
