Audi’s Brussels plant faces uncertainty as Q8 e-tron falters

Audi’s Brussels factory is facing an uncertain future as the production of its luxury SUV Q8 e-tron may be discontinued. The Volkswagen subsidiary is still searching for a profitable new vehicle project for the Belgian plant.

Audi has yet to find a profitable new vehicle project for its Brussels plant, which is currently at risk of closure. An Audi spokesperson confirmed on Tuesday that the search for external investors is ongoing. The company has informed worker representatives about the situation. The factory, which employs 3,000 people in the Belgian capital, produces the electric luxury SUV Q8 e-tron, which may be discontinued due to low demand.

In July, Audi announced a review of the Brussels plant’s operations after write-downs and restructuring led to a financial burden of 1.3 billion euros. This situation mirrors similar challenges faced by the core Volkswagen brand, where potential plant closures in Germany are being strongly opposed by the works council.

Leadership changes and future plans

Amidst these challenges, the Brussels plant is undergoing a leadership change. Thomas Bogus, currently the project manager for the production of fully electric Audi models, will take over as plant manager in mid-month, replacing Volker Germann. Audi’s Production Board Member, Gerd Walker, praised Germann for shaping the brand’s transition to electromobility and stated that he is now preparing for new roles within the Audi Group. Walker added, “Thomas Bogus will lead the site during this challenging time.”

The legally mandated consultation process between the company and social partners regarding the intended restructuring is ongoing. This process is crucial as Audi seeks to navigate the challenges facing its Brussels operation and determine the plant’s future role in the company’s production strategy.

As the automotive industry continues its shift towards electrification, Audi’s struggles with the Q8 e-tron and the uncertainty surrounding the Brussels plant highlight the broader challenges faced by traditional automakers in adapting to changing market demands and technological shifts.