A prominent beer garden operator in Nuremberg is offering a €2000 bonus to new employees in a bid to combat the ongoing staffing shortage in the hospitality industry.
Nuremberg beer garden’s unique strategy to attract staff
In response to the persistent staffing shortages plaguing the hospitality sector, “Landbierparadies GmbH,” a well-known beer garden operator in Nuremberg, has launched an innovative recruitment campaign. The company is offering a €2000 bonus to new employees who stay on after a successful six-month probation period. The initiative, which has attracted significant attention in the local gastronomy scene, was first reported by the Nürnberger Nachrichten.
Joachim Glawe, the founder of “Landbierparadies,” explained the rationale behind the decision in an interview with “Infranken.de.” Glawe, whose wife Charlotte now manages the business, acknowledged the difficulties in finding qualified staff, stating, “Good employees are always hard to find.”
Referral bonuses and industry challenges
In addition to the bonus for new hires, the company is also offering a €1500 referral bonus to anyone who successfully recommends a new employee. Glawe emphasized the mutual benefits of the program, describing it as a “win-win situation” for both the company and its employees.
“Landbierparadies” operates three pubs with beer gardens in Nuremberg, as well as a beverage store. Glawe noted that the COVID-19 pandemic has exacerbated the already challenging staffing situation in the industry. While it remains to be seen whether the bonus scheme will yield the desired results, Glawe expressed optimism, citing early successes in attracting new staff.
The hospitality industry across Germany is facing a crisis, according to the German Hotel and Restaurant Association (Dehoga). A recent survey indicated that sales in the first half of the year were down 10.9% compared to the previous year, with profits falling by 22.2%. Even the UEFA European Football Championship failed to significantly boost the sector’s fortunes, as highlighted in a mid-year report by the national association. Specific figures for Bavaria are not yet available.
